Meet the Owner
A leader in the marketing industry; Karen Maria Alston has proven to be one of many top innovative and visionary thinkers in the business. Karen began her career working for Fortune 100 companies such as JP Morgan Chase, MBNA America Bank (now Bank of America) and America Online. While climbing the corporate ladder, she developed her skills working alongside the best marketing executives in the industry.
Born as a 3rd generation entrepreneur with the desire to contribute to the industry, Karen developed and launched her own boutique marketing communications firm. In 2002, Alston Marketing Group now d/b/a, AM+G Marketing Communications was established.
In the midst of AM+G’s development and growth, Karen wanted her AM+G clients to be nurtured within three tiers: 1) profitability with an emphasis on return on investment, 2) branding and 3) positioning of products. With AM+G’s inception, Karen has experienced 10 years of success. She has accumulated an extensive list of clients including: National Wildlife Federation, LISC, National Trust for Historic Preservation, DC Government, Prince Georges County Government, Walter E. Washington Convention Center, DCTV, DC Public Schools, Baltimore County, Capital Bikeshare, Capital Area Food Bank, The DuPont Hotel and many others.
Our relationship with clients has adapted. We are simply not your“agency” we are a “valued partner” in your vision for success. We take the time to research each client, what you do, why you do it, your competitors, your strength’s and opportunities in your brand positioning. Due to our commitment to our clients and their success, our clients respect our opinion, trust our judgment, and appreciate our honesty.In addition, we understand the daily complexities of our clients’ businesses – from budget constraints to internal conflicts and senior management changes – we adapt and respond to our client’s needs and offer the best marketing communication solutions.Our clients are keenly aware of our place. We stand beside them!
Measurement is often overlooked but crucial to every client dollar invested on messaging. At AM+G we take the time to distinguish each work product created and submitted to our clients. We further classify each project and determine which area of ROI
is being impacted as a result of our efforts; sales, brand, new members/customers, or social marketing. This method allows us to track our impact on the client’s investment and how it affects our clients overall brand strategy.